Hotels & hospitality on Instagram: what “normal” actually looks like
We publish a category average once 15 businesses of that type have been checked — below that the number says more about who happened to visit than about the industry. Hotels & hospitality is at 1 so far. Here is what gets measured in the meantime.
How the score is calculated
The same page always produces the same score. AI writes the explanation — it never changes the number.
- 35 points — how much the audience reacts to posts, relative to follower count
- 25 points — posting consistency over the last 30 days
- 15 points — profile completeness
- 15 points — variety of content types
- 10 points — caption quality
Where does your page sit against this?
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Check my page — freeFigures come from real Brand Checkups run on public Instagram Business and Creator accounts. Each business counts once, using its most recent checkup, and the page updates as more businesses are checked. We never publish an individual business’s score.